Running a pet brand isn’t just about making great products it’s about staying consistent across content, ecommerce, and day-to-day operations. Whether you’re selling enrichment toys, supplements, or lifestyle gear, a Virtual Assistant for Pet Brands can be a game-changer behind the scenes.

What Does a Virtual Assistant for a Pet Brand Actually Do?

Virtual assistants working with pet brands typically support three key areas: Ecommerce operations, content and community, and admin/back office. Here's a breakdown of what that support can look like:

 Shopify & Ecommerce Support

• Keep product pages updated with new images, pricing, and descriptions

• Format collections, banners, and site navigation

• Help with SEO tasks like writing alt text, meta descriptions, and optimizing product titles

• Track cost of goods, update purchase order sheets, and support Amazon storefronts

If you’re running on Shopify and Amazon, this is the kind of support that helps you stay agile without falling behind on backend logistics.

Social Media & Content Creation

• Draft captions, brainstorm content ideas, and help organize content calendars

• Schedule posts using tools like Later

• Organize UGC (user-generated content), testimonials, and branded media

• Create basic graphics or repurpose content for Reels, Stories, and TikToks

The goal? Keep your pet brand visible, engaged, and on-message without you having to live inside your phone.

Email Marketing with Klaviyo

• Build and send out email campaigns

• Maintain automated flows (cart abandonment, welcome series, etc.)

• Clean and segment email lists for better targeting

• Prep for seasonal events like Black Friday, Valentine’s, and Back to School

A VA trained in email marketing helps turn one-off buyers into repeat customers through consistent, branded communication.

Admin & Bookkeeping

• Organize internal documents and shared folders (Google Drive, Dropbox, etc.)

• Attach receipts and organize invoices using tools like Xero

• Handle recurring back-office tasks so you stay focused on growth

With bookkeeping and admin handled, you get your time and mental space back.

What Makes a Great Pet Brand Virtual Assistant?

You don’t just want any VA you want someone who understands your products, audience, and workflow. Look for VAs with:

• Shopify or ecommerce experience

• Familiarity with tools like Amazon Seller Central and Klaviyo

• Social media know-how across Instagram, TikTok, and YouTube

• Clear written English and solid communication skills

• Bonus points if they’ve worked with pet brands or have a background in pet behavior and training
  
  

Want help finding someone like this for your brand?
Reach out to careteam@pecava.com or message PECAVA on socials  we help pet brands scale with experienced, pet-savvy virtual assistants.